“Sci-chedelic” Stepford Wives, Backstage At Erdem
Gone was the Victoriana-goth girl that ruled the mood boards backstage at Erdem for Fall. In her place: “otherworldly creatures,” according to face painter Andrew Gallimore, who set to work sculpting a “much brighter, more luminous lady” for Spring.
“Sci-chedelic” is the neologism that was being bandied about between hair and makeup artists in reference to a certain sci-fi psychedelia that informed the beauty effort. “They’re supposed to be like an army of clones,” Gallimore explained, applying a base of MAC Mineralize Moisture Foundation and a touch of its Prep + Prime Finishing Powder. “It’s a bit Stepford Wife-y,” he continued, working its Strobe Cream into the nose bridge, cheeks, and the cupid’s bow of lips to create a futuristic luminosity. Curling the lashes and brushing brows upward, Gallimore slicked mouths with MAC Lipmix in Mid-Tone Nude before dabbing just the center with its Pigment in Neo-Orange to allow for a punchy pop of color.
“The whimsical, romantic Erdem girl has evolved into a tougher, more androgynous woman,” Charles Worthington artistic director Marc Trinder agreed, sculpting a clean, strong bun for the occasion. Coating strands with the brand’s new Salon Secrets Elixir, Trinder partially dried them so they retained a bit of a greasy, wet finish. Fashioning a deep side part, he proceeded to gather lengths into a low ponytail at the nape of the neck that resulted in a tight, twisted chignon. Worthington’s Front Row Mirror Dazzle Shine Spray and a fat blush brush swept away any lingering flyaways.
Photo: Marcus Tondo / GoRunway.con