The Beautiful Life of Vidal Sassoon

Product Oriented
Despite positive ratings, Sassoon ultimately shut down Your New Day. "I had to make a choice. Does the company come first or does your ego come first? The company won out." His next act: the first-ever stylist-helmed product line and a genius tagline—"if you don't look good, we don't look good"—to match. "Sassooning" brought the man to the masses in the early eighties. Everybody, including Andy Warhol, used it. "A year before the shenanigans started," Sassoon says, "we took in half a billion dollars."