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The Beautiful Life of Illamasqua's Alex Box

Naked If She Wants To
Up next for Box is Naked Stranger, a deceptively tame reinterpretation of tanning, shimmer, and bronzing products, due out next month at Sephora. In true Illamasqua form, the line's two blushes, three gilded nail polishes, and two glimmering lip glosses have been "turned up to 11." "That's one of the things I love about [our brand]. We can be anything. As soon as you think you've got a handle on what we are, hopefully I change it."

Photo: George Chinsee