Malin + Goetz

the backstory behind new york's homegrown unisex skincare line

Where does the path to beauty mogul-dom begin? "We met at a bar," Andrew Goetz says of his first encounter with his partner in business and life, Matthew Malin, almost 14 years ago. "It was a slow build," Malin admits of the duo's relationship, "but sometimes the best things are." Things like Malin + Goetz, the pair's seven-year-old skincare line, which boasts apothecary-style packaging and predominantly fragrance-free formulas that fuse natural ingredients with science-backed technology. Combining Goetz's marketing and design background with Malin's experience in beauty retail at Saks, Barneys, and Kiehl's, the idea behind the brand was to make the increasingly complicated skincare landscape more navigable. "The mantra of simplicity started with our grandmothers," says Malin. "They used cold creams and Lubriderm and they had beautiful skin at 90."

Cold creams the Malin + Goetz products most certainly aren't. But everything they release (including a slew of new offerings this month) is gentle and effective, a winning combination that's garnered them a fan base that crosses gender lines and borders. "If you start with a great and thorough cleanser, it eliminates the need for a lot of other products," Malin says. "I don't think that's a male thing or a female thing." The couple that uses face wash together, stays together.

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—Celia Ellenberg

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