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July 24 2014

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beauty and the DJ

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Dior / Harley Viera-Newton

The celebrity fragrance craze has proven that beauty companies and pop stars make beautiful music together (as in ka-ching, ka-ching). Now Dior has taken things one step further and hired a DJ. Charged with creating playlists inspired by their seasonal color collections, consulting on product launches, and hosting and DJ’ing events for the brand, downtown (by way of L.A. and London) scenester Harley Viera-Newton will no doubt be responsible for wrangling her crew of cool kids as unofficial brand ambassadors as well. Dior isn’t the first face-and-body brand to hear the music though. Click here to see the other industry giants who are getting in on the act.

Photo: Courtesy of Dior Cosmetics

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