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Style File Blog

february 13, 2012

Designer update

Theyskens’ Theory’s NYFW Diary

08:02 PM
In the leadup to New York fashion week, designers go through hundreds of behind-the-scenes...

Designer update

Surface To Air Rocks Out

06:02 PM

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The Stock List

New Mascara Deals a Lethal Blow

August 26, 2008  4:35 pm


No, your eyes aren’t deceiving you: That is indeed a mascara wand, not a mace, pictured at left. Designed as a weapon for crafting exceptional lashes rather than committing acts of brutality, Givenchy’s new Phenomen’Eyes spherical brush sets out to prove that when it comes to defining, elongating, and completely covering your lashes, the world is indeed round. Seeking to revolutionize the current mascara technology that relies on brushes that are flat, stiff, and pointed, Phenomen’Eyes’ unique shape helps avoid that awkward series of hand movements usually required to effectively wrap each lash in rich, glossy formula. The ergonomic design also allows you to actually coat the root of your lashes while extending product to the tip, emphasizing the lash line and giving off the appearance of a lined lid—a deadly combination, not unlike the effect of its medieval predecessor.

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USER COMMENTS  (3)

  1. This is amazing! Where and how do i get it?!

    By turnatine on 08/27/08 at 5:28 pm

  2. this is the next one on my list. Just tried EL’s TurboLash and while I like it for lengthening, I’m not sure how much the vibration has to do with it. Can’t wait to try this one.

    By Cybelesays on 08/27/08 at 6:03 pm

  3. i have to have this!It seems perfect for those little lashes on the inside and outside corners of the eye that can make all the difference for a dramatic look!

    By couturecait on 08/28/08 at 1:43 pm

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