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Your Signature Scent, Just A Click Away

August 27, 2008 9:57 am

Finding the perfect fragrance doesn’t need to be an exercise in department store overspritzing and the subsequent light-headed purchase of an expensive flacon that you’re “pretty sure” you liked the most out of the four or five different scents you now have on your wrist (and shirt and hair…). Thanks to the fragrance company Firmenich, determining your signature scent can be as easy as answering a few straightforward questions from the privacy of your own home—or remotely from your cell phone, as the case may be. With the launch of osmoz.com 2.0, as well as the first-ever mobile fragrance Web site customized exclusively for the new iPhone 3G, daily fragrance reviews, news, and trends are readily available for your reading pleasure, as is a discussion forum where you can submit your own comments about the pros and cons of woodsy orientals vs. fruity florals. One of the site’s most enjoyable features, however, is a “choose your own adventure” style fragrance game in which simple multiple-choice questions about your preferred atmosphere, dessert, and vacation destination help determine your perfect perfume—and help you avoid having to stumble out of Saks, weary-eyed and minus a couple hundred misguidedly spent dollars.