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July 10 2014

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a beauty trifecta debuts in the U.K.

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Attention, aspiring makeup artists and product junkies far and wide: A new niche has just been filled in the makeup marketplace. With a grand coming-out party last night at its boudoir-inspired storefront in central London, all the pretty people came out to toast Rouge Makeup School, where cosmetics enthusiasts can purchase products, take courses in artistry, or simply gather up the gals for an all-out “hen party” (that’s a bachelorette party for those of you who don’t speak British), where £95 per person buys individual makeovers, application tips and tricks, plus Champagne and Belgian chocolates for parties of up to eight. Founded by makeup artists Ginni Bogado and Astra Wren (both of whom are Jemma Kidd Makeup School alum), the concept store sells brands like Shu Uemura, Young Blood, Versace, and Scott Barnes and offers one-on-one makeovers with trained aestheticians. You can also enroll in four-week course programs that culminate on the set of a real photo shoot—with models and a professional photographer! A good idea for sure—and one that will likely spawn a whole crop of copycat establishments in the very near future. Sephora University, anyone?

Photo: Courtesy of Rouge Makeup School

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