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Behold, The $1,000 Wonder Cream

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Known for quality skincare that is above all a testament to pure luxury, La Prairie has already pioneered a caviar-extract range and a Radiance collection that uses liquid quartz crystals, drawing a customer base that is unafraid to open its minds (and its wallets) for better skin. The Swiss company’s latest innovation is Cellular Cream Platinum Rare, an antiaging formula that uses negatively charged microscopic particles of pure platinum suspended in water to help maintain electrical balance in the skin. Working in synergy with peptides, vitamins, antioxidants, and firming/lifting agents to significantly reduce the appearance of deep wrinkles and lines, the precious metal apparently acts as an electron donor, balancing unstable molecules such as free radicals and creating an electrolyte and fluid balance that allows skin cells to perform efficiently and maintain optimal energy levels. Also included in its bewildering list of abilities is a whole host of trademarked terms such as “Climate Activated Moisture Matrix,” which provides immediate and prolonged hydration to the skin depending upon humidity levels; “Smart Crystals,” which protect DNA in the nucleus of skin cells to improve circulation; and “Soft Splendor,” a new phrase that had to be coined in order to describe the revolutionary results as yet unseen by any other (less expensive) cream on the market. If you still aren’t sold on its $1,000 price tag, consider the applicator. No, it’s not made of platinum, but it does comes studded with a Swarovski crystal. So, you know, there’s that.

Photo: Courtesy of La Prairie

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