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April 19 2014

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Borba goes high-def (No converter box needed)

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With all the hype surrounding high definition TV, it was really only a matter of time before beauty companies jumped on board the marketing band wagon and started offering “HD” serums, moisturizers et al. In one of the more interesting mailings to cross our desks in recent memory, a universal remote arrived this week with Borba’s new HD-Illuminating Eye Specialist, a dual-ended product-filled wand that, unfortunately, was not the 36″ plasma screen we hoped would accompany the remote. Initial disappointment aside, the Eye Specialist is actually quite noteworthy—technologically advanced, even, not unlike its audio-visual predecessor. While one side boasts the cosmeceutical company’s brightening serum, which alleviates dark, swollen under-eye circles with skin brighteners, micronized diamonds, and a blend of silk, collagen, and elastin fibers for lift, the other side holds its “enlightening cream,” a sheerly tinted concealer fluid that camouflages imperfections. The luminous, glowing results are something to behold. It’s not unlike the first time your fancy new TV revealed that prime-time actors do indeed have visible pores (Stars—they really are just like us).

Photo: Courtesy of Borba

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