August 28 2014

styledotcom The street style we expect to see at this upcoming fashion week:

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Makeup in 3D at Gareth Pugh


If you were among the lucky few who scored front-row seats to Gareth Pugh’s debut performance at Paris fashion week on Saturday, you probably noticed that the models sported very intense, winged black lashes. A second glance may have revealed something else entirely about their eye makeup, though—a white, almost reflective surface catching the light. An optical illusion, perhaps? Sleep-deprivation playing tricks on you? Neither, according to makeup artist Alex Box, who had pieces of black and white mirror plastic laser-cut to fit the models’ eyes in the shape of eyeliner and false eyelashes. “Gareth’s pieces are so architectural but so simple,” she said nonchalantly, as if her own interpretation of his ingenuity came as naturally as the idea of using a few extra coats of mascara for definition. Box’s innovativeness shouldn’t be too surprising though, considering her line of Goth-inspired makeup, Illamasqua—which includes a porcelain white foundation and an opaque black gloss—debuts in November. Our souls are tortured just thinking about it.

Photo: Marcio Madeira

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