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July 25 2014

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Rodial: Helping Unassuming Narcissists Give Back

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Every once in a while, when you realize that the combined cost of your skincare regimen and makeup bag contents could support an entire family less fortunate than you are—let alone pay your rent for a month—slathering on that pre-bedtime, deluxe cellular antiaging complex becomes a little more, well, complex. Investing in your own personal appearance doesn’t have to be a totally selfish affair, though. For the month of September, Rodial, the luxe U.K. skincare line famous for effective topical products on par with a trip to the plastic surgeon’s office, will donate a portion of U.S. sales from their best-selling Glam Balm to Five & Alive, an organization that prevents and treats malaria, waterborne illness, pneumonia, and malnutrition in children under five. So in addition to a multitasking wonder balm that plumps lips, erases fine lines, nourishes hands, tames flyaways, soothes sunburn, and strengthens nails—all in one bottle—you’ll also get a good helping of altruism. It’s really a win-win.

Photo: Courtesy of Rodial

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