This Just In: Fekkai Likes Croissants-------
Scouring the world’s hippest cities for trendsetters since its official launch last year, BeautifulStranger.tv makes stars out of the few, the proud, and the stylish in online telecasts for all to see. Its point of difference in the increasingly popular street style game is offering instant, clickable links to everything its subjects mention—from food, books, movies, and music to clothes, accessories, stores, and spas—the idea being that everything you see in the well-choreographed vignettes can be instantly purchased, provided you’ve got a flexible credit limit, of course. It’s a concept that founders Melissa Fedor and Abby Wallach have termed “fusion dressing,” and it’s gradually changing the way people shop, a success that no doubt helped convince the duo to tackle the beauty world as well. In October, they’ll launch Beautiful Spotlight, which will run interviews with celebrity beauty experts talking about their jobs, their products, their favorite jeans, and the sinful foods they can’t live without (that’s Earnest Sewn for Olivia Chantecaille and croissants for Frédéric Fekkai, both of which could be yours with the simple click of a button, although the croissants probably won’t travel all that well). Click here to watch the show’s teaser trailer for more fun facts about your favorite industry giants.
For more information about BeautifulStranger.TV or Beautiful Spotlight, see www.beautifulstranger.tv