a new trick to kick jet lag to the curb
October 6, 2008 11:45 am

With the torch of Paris fashion week effectively extinguished, New York’s fashion pack heads home today—FAA-regulated containers and prescription “sleep aids” in tow. Aside from the barrage of social and professional commitments that will likely hit them as their BlackBerries return to EST, another painful reality looms: jet lag. To help style makers resynchronize their biological cycles, which tend to show the ill effects of being out of whack on skin first, My Blend introduces its new Anti-Jet Lag Relief Emergency Booster. The first brand to offer more than 225 customized solutions to skincare concerns, My Blend is made up of eight Essential Blends, or base creams, that target specific problems according to genetics, hormones, emotions, environment, and climate. Rounding out the line are five Emergency Boosters, which offer mega-doses of pure actives that are pre-measured to be combined with your personalized Essential Blend. Packed with two different hyaluronic acids to moisturize, green coffee extract to energize and lift, and amino acids to soothe, the newest addition to the line of boosters is intended to restore hydration and suppleness to the sallow, tight, blotchy skin that often results from six-plus hours spent traversing the Atlantic—and maybe one too many Patrón and sodas at the Fendi party.
Photo: Courtesy of My Blend
tags: Anti-Jet Lag Relief Emergency Booster., My Blend, Skincare
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