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Designer Fragrance Blitzkrieg

October 24, 2008 4:47 pm

Fashion’s ties to fragrance are nothing new. It seems that every month or so news breaks of yet another designer bottling their respective brand so that devotees have yet another way to express loyalty. Less common, however, are fashion/fragrance collaborations that originate in a desire to altruistically participate in a collaborative creative endeavor to produce wearable, pleasant-smelling art for a cause. Enter The Six Scents Initiative, the brainchild of Joseph Quartana, owner of Seven New York, in conjunction with Symrise, the world’s leading fragrance company, and the Metaproject creative agency. Six Scents: Series One will feature fragrances by six renowned perfumers working with six equally celebrated designers, individually numbered with custom packaging and sold in a limited quantity of 2,000 with a portion of the proceeds going toward awareness and funding for the Designers Against AIDS International AIDS Awareness Education Center in Antwerp, Belgium, scheduled to open in December. For the project’s debut (it’s intended to be an annual undertaking), Alexandre Herchcovitch, Bernhard Willhelm, Cosmic Wonder Light Source, Gareth Pugh, Jeremy Scott, and Preen went into the lab to create Urban Tropicalia, Wicken 3000, Spirit of Wood, Diagonal, Illicit Sex, and Teen Spirit respectively, dabbling in a wash of different notes, from rose and vetiver to fig leaves and dill. Click here for a list of retailers worldwide.