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subscribe to beauty blog via RSSMascara For Everyone!
October 21, 2008 4:18 pm
Aside from creating a one-stop shopping zone for all of your makeup and skincare needs, Sephora has changed the game for beauty junkies in a few other ways as well. First, there’s the free samples—testers of each product that are just sitting there (with disposable applicators) so you can preview a product before buying (or touch up your concealer and add a few coats of mascara when you conveniently run out of your own before a function. Oh, what, like you’ve never done it?). Then there’s the store’s unique ability for packaging choice products into limited-edition box sets and selling them as in-store exclusives. Our favorite set from this fall’s offerings is the Lash Stash, the second edition of a genius concept that puts ten different mini mascaras in one box for $35. With customer favorites from brands like Tarte, DuWop, Make Up Forever, Vincent Longo, and Smashbox, you can test-run all the different curling, lengthening, and thickening varieties without shelling out for ten full-size (full-price) tubes.
Photo: Courtesy of Sephora
tags: DuWop, Lash Stash, Make Up Forever, Makeup, Sephora, Smashbox, Tarte, Vincent Longo
