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november 23, 2009

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Industry News

Mascara, Going The Way Of Betamax?

October 28, 2008  10:25 am


Ever since news broke last year that Lumigan, a glaucoma treatment that can prevent blindness, can also make your eyelashes grow two millimeters in six weeks, beauty seekers with 20/20 vision have been desperately trying to get their hands on a prescription. For those of you who have taken to faking your eye exams, some good news: Allergan, the pharmaceutical company behind the drug, is making plans to apply for a cosmetic license in the U.S., which could mean an end to mascara as early as next year. (RIP, Great Lash. We’ve had a good run.)

Photo: Popperfoto / Getty Images

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USER COMMENTS  (2)

  1. Mascara will never die as long as there are people like me who have very long, but very blonde, eyelashes.

    By dagnytaggart1987 on 10/29/08 at 10:48 pm

  2. I have blonde lashes too but mine are nowehere near the length I want them at. Just the idea of being able to use a simple darkening lash tint rather than all the hullabaloo I do now is beyond exciting

    By lelaelena on 10/30/08 at 11:52 am

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