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September 2 2014

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Nail Polish, Not Exempt from Photo Retouching

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You can always count on Numero for some high-concept, fashion-meets-art photo spreads to inspire your creativity in ways that certain, um, “less European” offerings are known to do. Last month they did away with models and instead had this season’s most popular nail lacquers pose for the camera, spilled onto a mirror set up to reflect the many facets of each color’s velvety potential. On view were a warm gold, a deep orange, and a black (a color about which we’ve already expressed a “definitively over it” sentiment in these pages). But the most vivid image was the deep-blue spill that the magazine credited as Givenchy’s limited-edition fall/winter shade, “Dandy Moiré.” However, upon further inspection, we noticed a distinctly different shade and opacity in the actual bottle. Curious, for sure, and enough to make us wonder if this is a case of image enhancing. We’re feeling a little duped. You?

Photo: Eric Maillet, for Numero 96 September 2008

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