August 28 2014

styledotcom When did we become so obsessed with butts, though?

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ski bunny chic at paul & joe


If you’ve seen Paul & Joe’s Fall 2008 ads sporadically placed in a few choice glossies, you were likely a) excited to see Missy Rayder back on the campaign trail, so to speak, and b) quite taken with her lipstick, which is not so much nude as an interesting shade of icy pink. “It’s actually a combination of two colors from my line,” reveals makeup artist Rose-Marie Swift, whose all-organic, professional makeup range RMS beauty is launching this winter. “I used a combo of Muse, which is a very pale pinky beige—like an old Brigitte Bardot-y color—and Smile, which is a coral-peach.” Mentioning a desire to cultivate a youthfulness (and use Brigitte Bardot as an adjective, apparently), Swift said her goal was to create a “cool” effect that reflected the seasonal weather, and simultaneously tread the line between sophistication and “ski bunny.” Mission accomplished.

Photo: Courtesy of Paul & Joe

Behind The Tear Sheet