Style.com

July 22 2014

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target hits the bull’s-eye with elnett

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Whenever editors take to the skies to cover the European shows, they reliably come back with some enviable purchase they’ve picked up along the way. The Marni outlet in Milan has become something of a mandatory destination for this very reason, but local, unavailable-to-U.S.-consumers beauty products pull equal weight when it comes to stirring jealousy with friends at home. One of these choice items has always been L’Oréal Paris’ Elnett Satin, a legendary hair spray preferred by hairstylists for its ability to provide long-lasting hold and shine without the hard, sticky aftereffects of its competitors. Well, the jet-set style crowd won’t have to hold up airport security lines anymore trying to bring home a personal supply (the FAA frowns upon aerosol cans). Starting this month, Elnett makes its U.S. debut exclusively at Target stores nationwide, further solidifying the retailer as a destination for once hard-to-find beauty brands from around the globe. Now if only their buyers would catch on to Embryolisse.

Photo: Courtesy of L’Oreal Paris

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