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The Emperor’s New Cream
October 7, 2008 4:45 pm
If someone were to tell you that the secret ingredient in their new beauty cream was steam, it’s likely you’d think they were, well, full of hot air. But that’s exactly the platform with which Steamcream is launching in the U.K., rolling out the first batch of its multipurpose salve in Liberty department stores today. Affiliated with Lush, the U.K.’s original fresh handmade cosmetics brand, Steamcream is formulated using pure, unrefined steam, which loosely binds natural ingredients to emulsifiers in a unique way that creates a light-weight, uniform consistency with an unprecedented ability to break down immediately on contact with skin. The process allegedly yields an über-effective delivery system that brings maximum benefits on a molecular level. Limited-edition, eco-friendly collectible tins will likely sway cynics skeptical of the power of vaporized H2O—which could give the new brand the kind of cult status it will need to ultimately reach our shores.
Photo: Courtesy of Steamcream
tags: Lush Cosmetics, Skincare, Streamcream
