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the smell of bill blass couture

October 1, 2008 10:45 am

Bill Blass has entered the designer fragrance game—actually, make that the couture fragrance game. In the brand’s first foray into scent, it released Bill Blass Couture 1, 3, 6, and 7 last week, exclusively at Saks Fifth Avenue. Inspired by fashion, each of the four perfumes is an ode to a different couture dress from the label, with fabrics from each look printed on the bottles to correspond with the specific ingredient compositions inside. To wit, the white tuberose print from a simple, retro-chic day dress is the main note in Couture 1, while the scent of velvet sandalwood in Couture 3 has its ties to a timeless evening gown from the Fall ‘07 collection. Couture 6 and 7, with their hints of Moroccan rose and island cedrat, respectively, are meant to pay homage to dresses from the ‘08 Resort line. If all goes according to plan, a new series of fragrances will be released every season, featuring stand-out pieces from the runway. S/S ‘09 is apparently already in the works. We’re willing to bet it includes a whole host of fruity-floral offerings.