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Style File Blog

may 16, 2012

Social intelligence

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Blackbook

Getting Your Nails ‘Did At The Source

November 19, 2008  7:27 pm


You’ve likely heard of OPI nail lacquers even if you don’t consider yourself much of a beauty junkie. They’re usually one of three or four brands regularly stocked at your local manicure spot, and possess more of an upscale look than the questionable no-name bottles that may or may not have been sitting on the shelves for years. Last month, the company finally did something to really put itself ahead of the competition: It opened its first concept salon in the United States. ROB/B, as the new Studio City, California, location is called, offers a variety of services beyond manis and pedis. In addition to a nail bar plus six different manicure stations, there’s a room designated for facials and massages outfitted with steam and aromatherapy equipment as well as a standup Vichy shower for your post-treatment enjoyment (there’s nothing worse than leaving a spa with cleanser and oils in your hair and ultimately on your clothes). There are also three VIP rooms (this is L.A., after all). The pièce de résistance, though, is a rooftop patio for outdoor treatments, complete with sound system and barbecue. Your move, Essie.

Photo: Courtesy of OPI.

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USER COMMENTS  (1)
  1. OPI nail polish has always been above the curve. I think this will be a trend that many beauty houses adopt. What a great way to enhance beauty and their product! I want to visit!

    By vivavega13 on 11/20/08 at 10:50 am