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July 26 2014

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Join The “Precycling” Revolution

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Cosmetics industry higher ups are wary of the burgeoning consumer power of precyclers, a.k.a. people who avoid products with too much packaging or that produce too much waste. Apparently, there’s a growing fear that this fringe group of Nalgene-carrying, bulk-shopping, presumable Crocs-wearers will influence a larger trend in the way people do or do not choose to buy cosmetics. And it’s causing a stir among large companies that might inevitably have to cater to—get this—a higher demand for natural ingredients and environmentally friendly packaging. (Need we issue a “get with the program, people,” or has our sarcasm already come across?)

Photo: Getty Images

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  1. wawest24 says:

    i like the tags

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