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may 16, 2012

Social intelligence

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Nose Candy

Patchouli Gets A New Lease On Life

November 7, 2008  11:15 am


Even if you’re a hater of all things patchouli, Serge Lutens’ Borneo 1834—a fragrance very much rooted in the earthy note of hippie-loving fame—is worth a sniff. The scent, which was released as part of the perfumeur’s exclusive collection three years ago at his flagship store on the Palais Royal, just made its way stateside in time for the holiday season and, like his other choice offerings, bears all the marks of the scent artist’s expert craftsmanship: Signature rectangular bottle with brushed-aluminum circular cap, check. Well-arranged accords of floral notes, galbanum, chocolate, and moss to compliment an Indonesian patchouli base, check. A good conceptual backstory to lay the framework for the fragrance, check. Here it is: Borneo 1834 materialized out of Lutens’ vision of the smell of silk rolls on Southeast Asian trade ships as they were being unloaded into nineteenth-century Paris—a far cry from the images of dreadlocked Birkenstock wearers that plain old patchouli usually evokes.

Serge Lutens’ Borneo 1834, $140, available exclusively at Barneys New York.

Photo: Courtesy of www.barneys.com

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USER COMMENTS  (2)
  1. oh great, now smelling like a hippy is going for top dollar. i guess this is for those who arent concerned about the recession.

    By turnstyle1 on 11/7/08 at 1:12 pm
  2. Oh sweet kind lord, I am an ardent hater of patchouli but ENORMOUS fan of Serge Lutens, I’ve never smelled anything of his I’ve disliked….lemming!

    By lelaelena on 11/7/08 at 2:23 pm