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Style File Blog

may 16, 2012

Social intelligence

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Nose Candy

Perfume: Back On The Wagon?

November 12, 2008  8:37 am


Clear out your collection of eau de toilettes and get ready for what could be a scent revolution. With fragrance lovers seeking out more natural ways to smell their best, there’s been a gradual move away from alcohol-based sprays and a resurgent interest in cream and solid-based perfumes, or so The Cream Perfume Company would like us to believe. The brand, known for its Nuts line of perfume solids (which come cleverly packaged in the center of a hollowed-out nutshell), might actually be preaching the truth, however. As the ink dries on its freshly signed contract with Sephora, the niche California-based company is about to go big with its custom-designed French fragrances concentrated at 20 percent and carried by sweet almond oil and beeswax. Due at the beauty retail giant in January, the future of fragrance looks solid.

Photo: Courtesy The Cream Perfume Company

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