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may 16, 2012

Social intelligence

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Nose Candy

Perfume, Not Botox, To Fight Aging

November 3, 2008  12:38 pm


Feeling up to eight years younger is as easy as a few spritzes of Ageless Fantasy, or so fragrance manufacturer Harvey Prince and Co. is hoping you’ll believe when its new “smart scent” goes national with a televised QVC debut on November 15. The perfume, which launched at a few drugstores in New York this summer, was created under the pretext that smells can trigger some kind of antiaging reflex just as easily as they have the ability to create a sense of calm or excitement. Ageless Fantasy is thus heavy on the grapefruit, a smell that’s believed to have the opposite biochemical effect of rose, which focus studies and the entire fragrance industry have deemed “the scent of old ladies.” The patent-pending elixir also boasts hints of jasmine, musk, mango, and pomegranate, as apparently, tropical flavors have been known to bring on a feeling of comfort often associated with positive childhood memories. There’s already a wait list for the pink bottle at Harvey Nichols, according to London’s the Daily Mail, which also reports that the Smell & Taste Treatment and Research Foundation in Chicago has been working on a spicy floral fragrance that makes men see women as up to 12 pounds lighter, as well as a eucalyptus, camphor, and menthol combo that supposedly increases empathy. (Truth serums and love potions are no doubt also in the works.)

Photo: Courtesy of Ageless Fantasy

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USER COMMENTS  (7)
  1. This is the one and only I dream about for long! Ageless Fantasy is Perfect! Love it!!!

    By i_love_style on 11/18/08 at 7:01 am
  2. Interesting! In these years I am getting very conscious about my body odor. I think Ageless fantasy is the perfect perfume that I should wear now….

    By lovelymom on 12/11/08 at 4:59 am
  3. Lovely fragrance!!! I feel like flying high - when colleagues say I am getting more and more fresh these days. Love the perfume Ageless fantasy

    By butterfly567 on 12/16/08 at 5:17 am
  4. Ageless Fantasy is a great therapeutic product. A perfume that gives me the warmth of youth. When we feel young, we can discover a new world of sweet & beautiful things all around.

    By Fatima555 on 01/19/09 at 5:06 am
  5. A heavenly perfume I would name it.
    It’s delicate, fruity and perfectly feminine.
    Don’t know if I am perceived as 8 years younger or not, but it makes my day beautiful & lively.
    I don’t expect anything more.

    By Dadriana on 03/31/09 at 4:17 am
  6. Do you know what Jackie Silver calls it - “A shortcut gateway to the kingdom of youth.” - really, Ageless is the one-step anti-age treatment.

    By Ursulaa on 04/1/09 at 2:52 am
  7. Received my pack of Ageless Fantasy last week. Omg! this is so nice & so effective to refresh the mood, I feel it’s a must have for all.

    By lovelymom on 04/3/09 at 6:02 am