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April 19 2014

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Prince, “In Hiding” From Fragrance Moguls

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Don’t expect to see Prince making public appearances anytime soon to promote 3121, the unisex fragrance he launched last year. According to New York magazine’s blog The Cut, the Purple One, who apparently signed a contract with the perfume licensing firm Revelations to promote the fragrance in various ways, has gone M.I.A., and as such is being sued by the French company. As far as we’re concerned, though, this is better for business. Part of the singer’s mysterious allure is that he’s not all that accessible. If he were out and about, signing bottles at Macy’s, we’d actually be less likely to purchase his fragrance. His “disappearance” should be viewed as a brilliant marketing scheme that will no doubt increase sales when his next fragrance in the 3121 line hits counters in 2009. At least our interest is piqued.

Photo: David Atlas / Retna.

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