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July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future: stylem.ag/Uw9Fzz pic.twitter.com/ApccIeRLP9

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Purple Puts Out The Smoke

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Smoky eyes are sooo last summer. It’s all about purple shadows for fall and holiday, but if a reliance on grays and earth tones is preventing you from getting on board with the trend, not to worry; Laura Mercier is here. The brand’s newest shade of Luster Eye Colour, African Violet, is a sheer color that goes on more like a pewter than a deep grape or eggplant (our J.Crew catalog color vocabulary knows no bounds). However, there’s enough purple pigment in the iridescent shade to make hazel or green eyes pop—a little lesson we recently learned when playing with Almay’s Intense i-Color collections at Duane Reade.

Photo: David Atlas / Retna.

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