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Antioxidants: A Big Ol’ Scam?

December 2, 2008 12:40 pm

As if the the beauty industry needed more bad news, what with its grim holiday retail prospects, a new study just released out of University College London claims that there is “no clear evidence” that antioxidants slow down the aging process. The findings are based on genetically manipulated nematode worms whose comparable lifespan to non-manipulated placebo worms, suggest that oxidative stress—which antioxidants serve to minimize—is less of a factor in cellular aging than previously thought. According to Cosmetics Business, the Cosmetic, Toiletry & Perfumery Association (CTPA) has responded by saying the study may not be directly relevant to the complex process of aging as it happens in humans—adding that by law, cosmetic companies have to substantiate any claims they make. But the idea that the research could negate almost a decade of superfruit pushing, Vitamin C loading, and global consumer dollars poured into antioxidant rich creams is likely sending a chill down the spines of more than a few beauty bigwigs.