Essie Starts The New Year With L.A. Excess
December 15, 2008 3:48 pm

This awards season, Essie and the Beverly Hills Conference & Visitors Bureau have teamed up to bring “Love, Beverly Hills xx” to red-carpet hopefuls and those of you who’ll be actively watching (and judging) them from the comfort of your own home. An exclusive, limited-edition nail polish, the metallic red lacquer contains flecks of 24-karat pure gold—reminiscent of its namesake city’s glamour and the gilded statuettes that will be doled out on February 22. The color’s opulence might also help ease the pain of the nominees who don’t make it up to the stage (ten fingers of flashiness will ensure that nobody goes home completely empty-handed).
Love, Beverly Hills xx will be available beginning January 2009 for $18, at www.essie.com.
tags: Beverly Hills Conference & Visitors Bureau, Essie, Love Beverly Hills xx, Nails
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