Ookisa Strikes All The Right Chords
In the increasingly oversaturated hair care category, a truly innovative product line rarely emerges. But the Ookisa Hair Thickening Systéme caught our attention for its trifecta of buzz-worthy attributes. Specifically formulated to address the hot topic of aging, the line focuses on the issue of weak, thinning hair and hair loss. That’s selling point number one (aside from Rogaine and a few other systems, there aren’t many options available to women experiencing these problems). Taking its name from the Japanese word for volume and dimension and successfully fusing Eastern rituals (so hot right now) with Western technology is number two. Each of its products boasts a mega-dose of antioxidants, bioflavonoids, amino acids, and vitamins, enriched by botanical extracts like white peony tea, Japanese citrus, camellia oil, rooibos red tea, and water lily that promote lush, beautiful hair. For its third trick, the entire line is paraben-free, colorant-free, hormone-free, sulfate-free, and cruelty-free—a reflection of the greening of the beauty industry and an integral branding move for any company that wants to stay current. Ookisa also provides not one but two different nutritional supplements to support its external results from within, which makes it that much easier to issue kudos on a consumer research job well done.