At Sundance, The Gift Of Glam And Giving Back
In addition to the myriad movies and quality celeb-watching currently afoot at the Sundance Film Festival, a whole host of brand-sponsored “gifting suites” are adding to the spectacle on Park City’s Main Street. While the dismal economy has had a slight impact on the typically lavish goody bags on hand for A-list attendees this week, sneakers, watches, electronics, and beauty products still abound for those with the right credentials. Drugstore.com has created an “Uncommon Giving Lounge” stocked with cold-weather travel essentials like Advil, Airborne, and Mission chapstick, as well as Anastasia brow kits and best sellers from Stila Cosmetics, for the likes of Susan Sarandon, Emmy Rossum, and Emma Roberts, all of whom stopped by the tent this past weekend. For its part, Beauty.com debuted designer collaboration bags from Shoshanna and Lela Rose stocked with prestige makeup. But it wasn’t all about beauty aids for beautiful people. Perhaps in the spirit of President Obama’s call for an “era of responsibility,” the online retailers are also donating some other essentials—including humidifiers, sun care, and first aid supplies—to the Association of Hole in the Wall Camps, to benefit children with serious medical conditions.