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Style File Blog

may 16, 2012

Social intelligence

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Industry News

Beautystat.com: A Seemingly Self-Serving Pursuit (With A Touch Of Altruism)

January 27, 2009  11:00 am


With a past that includes 20 years of research and development gigs for some of the biggest names in the primping industry, Ron Robinson has done both good and evil for the beauty biz, as far as he’s concerned. His knack for concocting everything from antiaging serums to acne fighters allowed him to open his renowned Apothia beauty boutique at Fred Segal, but releasing this barrage of choice to consumers has recently made him think that he has contributed to women’s confusion about which skincare products will actually work best for them. To rectify this wrongdoing, Robinson recently launched Beautystat.com, a members-only Web site that is intended to provide women (and men) with unbiased views and opinions of products, as well as advice on which items may actually target their specific needs. Currently, the site offers recommendations on facial and eye treatments, and come spring, it will deliver color, foundation, concealer, mascara, lip, nail, and body treatment recommendations as well, with hair treatment forums to be added in the fall. It’s a good idea to be sure, but one that doesn’t seem all that new to us seeing as how TotalBeauty.com provides the same services. If, however, Robinson intends on using the information generated on his site to inform new products he may or may not yet have in the works, it seems as though he has created the perfect sampling device for his own enterprise—and one that could also help bewildered beauty junkies along the way.

Photo: Courtesy of Beautystat.com

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USER COMMENTS  (3)
  1. Hi there,
    I really appreciate the review of my site.
    I should point out to you that there is more than one Ron Robinson in the beauty industry.
    I am not the one who created Apothia.
    And my reasons for creating BeautyStat.com are true indeed. After 20 years, I had an a-ha moment that has led me down this path of helping all consumers find products that truly work.
    Thanks, Ron Robinson
    Founder, http://www.beautystat.com

    By RonRobinson on 01/27/09 at 8:06 pm
  2. Hey there, I’m a friend of Ron Robinson (the creator of the site) and he has nothing to do with Apothia. It’s quite appalling that a site like Style.com can’t do its homework and get the facts right.

    By KarenVixen on 01/29/09 at 12:13 am
  3. Dear Readers (especially RonRobinson and KarenVixen),

    We would like to formally apologize for the case of mistaken identity in this post. We strive to make Beauty Counter an incredibly well researched venue for beauty lovers (and those who love them) to come for an expertly filtered melange of the best tips, hottest products and newest launches on offer today and are very sorry for any trouble this error may have caused. To reiterate the general message of the post however, we would like to mention once again what a great, resource Beautystat.com could be for the women and men who read this blog.

    Regards,

    Beauty Counter

    By Beauty_Counter on 01/30/09 at 4:56 pm