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Drugstore Discovery Of The Week

January 14, 2009 5:47 pm

Like L’Oréal Paris’ Elnett and the equally French Embryolisse, Elgydium toothpaste has been haunting the dreams of Francophile beauty junkies confined to American soil for years. With limited availability stateside, these products frequently wind up as things-to-bring-back-from-Paris requests passed on to friends headed to the City of Light. Elnett took up residence at Target last fall, much to the rejoicing of those of us longing for an accessible, non-sticky, strong-hold hairspray, and apparently Elgydium is now available at select drugstore giants online. I picked one up last weekend, mostly because I’ve always been a fan of the classic apothecary-style aluminum tube (it adds a bit of old-world ambience to any bathroom sink). If you’ve never tried Elgydium before, the taste and texture will definitely jar your American senses a bit—it’s both milder and thicker than your classic Crest or Colgate. But it leaves your whole mouth (teeth and gums) feeling incredibly clean, and somehow a bit more classy.