Early Predictions For This Year In Beauty
After predicting 2008′s gold trend, a luxury lash revolution that saw thickeners and vibrating wands wow consumers worldwide, and a collective embrace of all things Amazonian, we’ve come to respect and actually look forward to Spa Finder magazine’s annual beauty trend report. While the economic downturn looks like it will put the focus in 2009 on multitasking (and money-saving) at-home treatments and what we put in our bodies rather than what we slather on, products and services for pampering still abound. Below, we’ve provided their top ten list (and one for good luck) so you can be somewhat cognizant of your beauty regimen’s annual transition when it happens.
1. Multitasking, Money-Saving Products
The explosion of targeted skincare products in recent years will give way to products that have two, three, or four beautifying uses, such as Joey New York’s Quick CTSM2, an all-in-one cleanser, toner, scrub, and mask. Another result of the downturn: more do-it-yourself and at-home spa-treatment-inspired products such as facial kits.
2. Brand-Name Facialists
Dermatologist lines like Murad, Perricone, and Wexler are being joined by a new generation of facialist-branded skincare treatments and products. Fifth Avenue’s Tracie Martyn and Los Angeles’ Kate Somerville are becoming franchise facialists with treatments at spas besides their own, and the skincare lines of facialists Eve Lom and Tammy Fender will reach the retail big-time.
3. Gem Stoned
Spas worldwide, such as New York’s Cornelia Day Resort and the Park Hyatt Dubai, are moving on from last year’s gold, silver, and platinum trend and are now touting the benefits of beauty products infused with precious and semiprecious gems. Whether gem extracts are dermatologically effective has yet to be scientifically determined, but more spas will swear by the subtle healing energies they impart.
4. The Skincare Diet
Reflecting a return to the inner-beauty mantra that a good diet begets good skin, food is the new skincare. Organic-derived ingredients, topical probiotics (the beneficial bacteria) in brands such as Bioelements and Nude, and a growing number of beauty supplement-like beverages are on the rise.
5. Antioxidant Free-for-All
All manner of teas, hearty alpine herbs like edelweiss, and rare fruit extracts will be joined by more—and possibly increasingly obscure—sources of skin-benefiting antioxidants.
6. Sunscreen Controversy
Are mineral sunscreen particles too small to be safe? Are chemical sunscreens bad for you? Do some antioxidants boost protection from UV rays? More questions are simmering about beauty’s most serious and important skincare product than the industry can answer, at least in 2009. Expect a summer of mixed messages and hot debate.
7. Suds-Free Shampoos
By popular demand, shampoos without the controversial ingredient sodium laurel sulfate (SLS) or traditional foaming agents are hitting the shelves. Brands from California’s Sumbody to Paris’ Leonor Greyl produce a soft lather or emulsification, making suds-free washing a far more sophisticated experience than it has been in the past.
8. Organic Panic
While some beauty brands scramble for a USDA Organic logo, strip parabens from their formulations, or swap their packaging for something more earth-friendly to meet consumer demand, others will use 2009 to better define exactly what shade of green they subscribe to, while boasting transparency as their angle.
9. Hammams Are Hot
This year’s hottest beautifying bathing ritual is the hammam, a traditional Moorish-Mediterranean steam room, now found in brand-new spas from the Montage Beverly Hills to the InterContinental Montelucia in Arizona. Moroccan-sourced product ingredients such as argan oil, myrrh, and black soap are also building steam.
10. Hard Science Sells
There’s nothing like proof that a product works to justify a cosmetic purchase or a higher price point. That’s why science-backed products will be flourishing even in tough economic times. Look for the drug company debuts of Botox competitor Reloxin in 2009, an injectable; and the much anticipated eyelash-lengthener Latisse, by Allergan—along with more growth hormones, skin-penetrating peptides, and nanotechnology in over-the-counter beauty products.
BONUS TREND: Niche Nail Polish
Essie, OPI, and CND aren’t the only games in town. With Deborah Lippmann’s eponymous collection garnering a growing fan base and makeup artist Michael Marcus partnering with the Four Seasons Resort Costa Rica at Peninsula Papagayo for a nail line, there will likely be new offerings in this fun, affordable (read: recession-proof) beauty category.