Style.com

August 30 2014

styledotcom In honor of the #USOpen, 19 of the greatest tennis fashion moments: stylem.ag/1rEJAxM pic.twitter.com/zmmoRkICZb

Subscribe to Style Magazine

Early Predictions For This Year In Beauty

-------


After predicting 2008′s gold trend, a luxury lash revolution that saw thickeners and vibrating wands wow consumers worldwide, and a collective embrace of all things Amazonian, we’ve come to respect and actually look forward to Spa Finder magazine’s annual beauty trend report. While the economic downturn looks like it will put the focus in 2009 on multitasking (and money-saving) at-home treatments and what we put in our bodies rather than what we slather on, products and services for pampering still abound. Below, we’ve provided their top ten list (and one for good luck) so you can be somewhat cognizant of your beauty regimen’s annual transition when it happens.

 

 

 

1. Multitasking, Money-Saving Products

The explosion of targeted skincare products in recent years will give way to products that have two, three, or four beautifying uses, such as Joey New York’s Quick CTSM2, an all-in-one cleanser, toner, scrub, and mask. Another result of the downturn: more do-it-yourself and at-home spa-treatment-inspired products such as facial kits.


2. Brand-Name Facialists

Dermatologist lines like Murad, Perricone, and Wexler are being joined by a new generation of facialist-branded skincare treatments and products. Fifth Avenue’s Tracie Martyn and Los Angeles’ Kate Somerville are becoming franchise facialists with treatments at spas besides their own, and the skincare lines of facialists Eve Lom and Tammy Fender will reach the retail big-time.


3. Gem Stoned

Spas worldwide, such as New York’s Cornelia Day Resort and the Park Hyatt Dubai, are moving on from last year’s gold, silver, and platinum trend and are now touting the benefits of beauty products infused with precious and semiprecious gems. Whether gem extracts are dermatologically effective has yet to be scientifically determined, but more spas will swear by the subtle healing energies they impart.


4. The Skincare Diet

Reflecting a return to the inner-beauty mantra that a good diet begets good skin, food is the new skincare. Organic-derived ingredients, topical probiotics (the beneficial bacteria) in brands such as Bioelements and Nude, and a growing number of beauty supplement-like beverages are on the rise.


5. Antioxidant Free-for-All

All manner of teas, hearty alpine herbs like edelweiss, and rare fruit extracts will be joined by more—and possibly increasingly obscure—sources of skin-benefiting antioxidants.


6. Sunscreen Controversy

Are mineral sunscreen particles too small to be safe? Are chemical sunscreens bad for you? Do some antioxidants boost protection from UV rays? More questions are simmering about beauty’s most serious and important skincare product than the industry can answer, at least in 2009. Expect a summer of mixed messages and hot debate.


7. Suds-Free Shampoos

By popular demand, shampoos without the controversial ingredient sodium laurel sulfate (SLS) or traditional foaming agents are hitting the shelves. Brands from California’s Sumbody to Paris’ Leonor Greyl produce a soft lather or emulsification, making suds-free washing a far more sophisticated experience than it has been in the past.


8. Organic Panic

While some beauty brands scramble for a USDA Organic logo, strip parabens from their formulations, or swap their packaging for something more earth-friendly to meet consumer demand, others will use 2009 to better define exactly what shade of green they subscribe to, while boasting transparency as their angle.


9. Hammams Are Hot

This year’s hottest beautifying bathing ritual is the hammam, a traditional Moorish-Mediterranean steam room, now found in brand-new spas from the Montage Beverly Hills to the InterContinental Montelucia in Arizona. Moroccan-sourced product ingredients such as argan oil, myrrh, and black soap are also building steam.


10. Hard Science Sells

There’s nothing like proof that a product works to justify a cosmetic purchase or a higher price point. That’s why science-backed products will be flourishing even in tough economic times. Look for the drug company debuts of Botox competitor Reloxin in 2009, an injectable; and the much anticipated eyelash-lengthener Latisse, by Allergan—along with more growth hormones, skin-penetrating peptides, and nanotechnology in over-the-counter beauty products.


BONUS TREND: Niche Nail Polish

Essie, OPI, and CND aren’t the only games in town. With Deborah Lippmann’s eponymous collection garnering a growing fan base and makeup artist Michael Marcus partnering with the Four Seasons Resort Costa Rica at Peninsula Papagayo for a nail line, there will likely be new offerings in this fun, affordable (read: recession-proof) beauty category.

Photo: Bethune Carmichael/Getty Images

 

USER COMMENTS Comments

Comments

  1. JimmyGreen says:

    Cosmetic argan oil and culinary argan oil are two very different products. Culinary argan oil goes through an extreme heat process where many of the natural elements which make argan oil ideal for skin and hair care are lost.

    Cosmetic argan oil goes through a cold-pressed process so all the amazing natural elements are retained which make it such a formidable anti-aging and moisturizing product. if you use culinary argan oil you will not see any benefits except for maybe some moisturization.

    Also make sure you purchase cosmetic argan oil that is deodorized; the natural smell of argan oil is a very strong odor that many people find unappealing.

    For more info on the finest organic, deodorized argan oil go to:

    http://www.edenallure.com

Industry News