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July 14 2014

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Givenchy Embraces Eastern Tradition

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Inspired by Bollywood’s kitsch glamour, gaudy music, and retina-burning costumes, Parfums Givenchy’s artistic director, Nicolas Degennes, has created a new makeup collection that pays tribute to India’s national cinema. The range, which hits counters next month and is positioned right in line with spring’s vivid trend, includes two Precious Sari glitter eye shadows, a Magic Kajal eye pencil, two Prismissime Visage nine-color face powder palettes, two Sari Glow limited-edition iridescent blushes, and two new shades of Rouge Interdit lip color and Vernis Please! nail lacquer—all of which combine rich hues of orange, pink, and red. Product names like Maharani silver and packaging that’s adorned with golden bindis help sell the story line. We were particularly taken with the pink and tangerine blush compacts (shown above), covetable pieces that are so beautifully crafted you almost don’t want to use them for fear of destroying the embossed patterns on their surface. We did ultimately dip into the Maharani Orange out of sheer curiosity—orange blush?—and are pleasantly surprised to report that it goes on like a warm, sheer bronzer. It made us want to break out into an impromptu dance number.

Photo: Courtesy of Givenchy

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