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Jigsaw London, In America And Betting On Beauty


With over 40 U.K.-based outposts and a new crop of nine stateside locations scattered across California and select locations in the South, British retail giant Jigsaw London has just made its first foray into the beauty category. Apparently, having spent the last 35 years designing and producing a collection of “on-trend elements as well as beautifully cut wardrobe classics” (an inventory that my London-based counterpart described as “a bit mumsy” with many “floral and/or corduroy offerings”), the company’s founder, John Robinson, who moonlights as an organic farmer, wanted to implement the benefits of organic living into his enterprise. The result is a luxurious ten-piece bath and body range housed in apothecary-style bottles that includes a body cream, body scrub, bath sugar, hand cream, hand lotion, body wash, bath milk, hand wash, lip balm, and candle—all scented with the Jigsaw Organics No.1 fragrance, which contains a blend of 17 organically grown and certified essential oils, including bergamot, lemon, sweet orange, mandarin, and lime. The formulations are from 73 to 99 percent organic, and each product boldly displays its individual organic concentration on its label. It’s a packaging move that might seem a little odd—why would you advertise anything short of 100 percent green?—but ultimately sits well with me (at least they’re being honest, right?). The line is currently stocked at the Beverly Hills flagship and San Francisco stores, but will be available online soon.

Photo: Courtesy of Jigsaw London

Natural Beauty