August 23 2014

styledotcom In the mood for indigo (and a DIY dyeing project) @lauren_goodman

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Kiehl’s Rereleases Its Love Potion, Plus Three Other Scents


While you might know Kiehl’s Since 1851 for its line of ultra-luxe skincare products (Creme de Corps, anyone?), the East Village apothecary-turned-international cult favorite is better known by its true devotees for a collection of original scents that dates back to the beginning of the twentieth century. To celebrate this rich heritage and introduce new fans of the brand to these highly concentrated essence oils, Kiehl’s has rereleased customer favorites in portable roller-ball form. Launching nationwide in February, each of the four different fragrances are named for their year of creation and possess their own unique backstory. Kiehl’s lore has it that Musk 1921 was deemed “too sensual” for the times when it was created and was subsequently labeled “Love Potion” and stashed away in the basement of the Kiehl’s Pharmacy at 109 Third Avenue, not to be opened again until free love shifted social mores in 1963. Six others are scheduled to follow in the coming months.

Photo: Courtesy of Kiehl’s Since 1851

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