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July 23 2014

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MAC Cosmetics, Officially the Cat’s Meow

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Known as much for its limited-edition, themed collaborations as its vibrant, fashion-forward color palettes, MAC Cosmetics will have Hello Kitty fans purring with glee when its new collection featuring the mouthless feline hits counters in February. The company is so convinced of the grand proportions with which its new endeavor will debut that representatives went as far as to make us sign an embargo two months ago, prohibiting us from discussing the details of the collection until today. Featured items that will no doubt make tweens, teens, and the shockingly large number of adult Kitty fans out there clamor and claw to get their own piece of hairball history include a colorful array of lipsticks, Lipglasses, tinted lip conditioners, eye shadow quads, eye pigments, glitter, nail polishes, pressed powders, and blushes, along with a slew of other collectible incidentals. We foresee more than one in-store, er, catfight breaking out over Kitty-clad totes, charm bracelets, and brush sets—not to mention a plush doll, which has enough cute power to send particularly militant fans to the hospital. A small FYI to those of you with money to burn: Avoid the lines and potential violence and hold out for the Swarovski-studded two-piece Kitty Kouture collection due out in March.

Photo: Courtesy of MAC Cosmetics

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