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September 2 2014

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Nude Nails And The Search For Color-Matching Perfection

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Editor’s Note: Frequent Style File contributor Maya Singer weighs in on one of this season’s biggest nail trends and makes us feel a bit better about the lengths we’ll go to for the perfect shade of nude polish.


Having just resurfaced from almost two solid weeks of a (mostly) work-free vacation, I’d like to tell you, with unabated honesty, how I spent most of my respite: polishing my nails. If that doesn’t sound like the kind of activity that can fill 14 days, then you, dear reader, have never tried to find a lacquer that exactly, precisely, invisibly matches the color of your skin. To satisfy this particular beauty whim, embarked upon because a truly nude fingertip is the perfect way to complement a neon-colored clutch, I tested the patience of manicurists in several downtown Manhattan zip codes, opened up bottle after bottle of polish at Duane Reade (much to various security guards’ chagrin), and lost more hours at Sephora than is healthy or sane. Naturally, it was only after I’d given up the project that I stumbled onto perfection: WAW by USLU Airlines. Launched by makeup artist Feride Uslu, the Berlin-based line is probably best known for its over-the-counter airbrush makeup system, but the company also works up color collaborations with fashion folk such as Henrik Vibskov and the geniuses at Colette. Last year, they introduced Uslu Airlines x Bernhard Wilhelm, a nail polish range now comprising 12 colors. One of these is WAW, named after Warsaw’s Fredric Chopin International Airport and an exact match for my foundation—NARS St. Moritz (success!). In other news, the brand just debuted four new polishes concocted by international DJs, including PSG by Ed Banger (a.k.a. DJ Busy P), which happens to be the perfect complement to a nude-toned clutch—and a boon to anyone who’s skin color is acid yellow.

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