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Style File Blog

november 09, 2009

Social intelligence

From Rags To Riches

05:11 PM
They may have earned their New York cred—and become, in the process, Yanks fans to...

Trend tracking

Yea, Nay, Or Eh: Katy Perry At The 2009 MTV Europe Music Awards

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Dept. of culture

Prada Enters The Book Business

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Natural Beauty

Tela Organics, Still Number One

January 8, 2009  5:52 pm


If you missed last summer’s beauty brawl, in which salon owner and master stylist Philip Pelusi’s Tela Beauty Organics and Horst Rechelbacher’s Intelligent Nutrients vied for bragging rights as to who was in fact the first haircare line to launch with products bearing the USDA Certified Organic seal of approval, we’ll spare you the suspense: Tela came out on top, and to the victor went the spoils (which in this case meant opening a small case of “I told you so”). As it turns out, Pelusi’s 12-piece collection, which boasts a unique base blend of 35 organic USDA-certified ingredients plus formula-specific add-ons to enhance each product’s individual efficacy, is both revolutionary, and, well, just plain good stuff. I recently got around to trying the Healer, one of two products to have passed the USDA’s rigorous trial process (the rest of the line is 80-85% organic), and have been using it in place of my favorite synthetic styling cream to the tune of no more frizz and an incredibly smooth texture. Its mix of shea butter and argan oil works well with my post-shower air-dry ritual that includes a temporary bun for a sleek-on-top, wavy-on-the-bottom finish, although applying heat apparently increases its conditioning effects. It’s also great as a refresher for dry hair that needs a bit of luster in between washes.

Photo: Courtesy of Tela Beauty Organics

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