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Brooklyn, Now Gentrified To Scent-Muse Proportions

February 11, 2009 6:28 pm

The fact that Brooklyn has “arrived” is nothing new to anyone who considers themselves remotely style-centric. The preferred address for young, down-to-earth celebrities, artists, writers, fashion designers, and musicians, the borough has become a bohemia for anyone seeking creative space and a sense of community that has long been absent from the unaffordable apartments that line the corporate streets of Manhattan. But while Brooklyn has a host of cafés, restaurants, museums, and music venues that can rival anything the Big City has to offer, it’s never inspired a fragrance. (We’re guessing this is mostly because of the, er, unpleasantness that blows downwind from the East River.) Bond No. 9 looks set to change this when it releases Brooklyn next month, a new fragrance inspired by the borough’s many diverse neighborhoods. Cedarwood reminiscent of a Fort Greene antique shop, geranium leaves like those that drift along the DUMBO waterfront, juniper berries soaked with the whiff of gin from a Williamsburg martini: These are just a few of the notes that make up the unisex eau de parfum, which comes in the brand’s signature superstar flacon tagged with graffiti scrawl—a sign, we hope, that no matter how yuppie the borough gets, it will always retain its gritty edge.