Hello Kitty: The Cinemercial
With all the craziness going on, we only just now realized that MAC finally posted the elaborate video it made in conjunction with its massive Hello Kitty launch last week. We had the bizarre pleasure of watching this last fall when we previewed the collection in a room full of overenthusiastic marketing folk and other bloggers (whose love for the animated character far surpassed our own) and have been wanting to share it with you, dear readers, ever since. A few points for discussion: that strange pink portal reminiscent of the birth canal; the quick transition from fluffy fantasy to a dark S&M house of horrors; male bondage dancers with large cat heads. Maybe it’s just us, but the whole thing smacks of a bad trip, rather than an advertisement for makeup. Go on, have a look. And don’t be shy about sharing your thoughts.