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Style File Blog

february 13, 2012

Shopping alert

LifeStyle Mirror Launches With Daphne Guinness

01:02 AM
"It's a mix between a concept store and a mega-mall," Emanuele Della Valle (son of Tod's...

Designer update

Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM

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Industry News

Kiehl’s New Relaunch Has Legs

February 17, 2009  12:10 pm


At 4 feet and 4 inches, Svetlana Pankratova’s legs hold the world record as the longest for a woman in the world—and would likely come up to our shoulders, seeing as how we measure in at a wee 5 foot 3 inches tall. (We like to maintain that our “big presence” makes us seem taller.) To capitalize on her freakish, er, impressive stature, Kiehl’s Since 1851 has enlisted the lanky blonde to help them relaunch its Close Shaverettes Simply Mahvelous Legs Shave Cream by asking customers to guess how long they think it takes Ms. Pankratova to get those gams nice and smooth. Starting this morning and going until March 5, you can log onto www.kiehls.com or walk into any Kiehl’s retail store to place your bet for a chance to win a year’s worth of the rich cream packed with allantoin, chamomile, and sesame seed oil. We’re gonna guess…5 minutes and 43 seconds, give or take a few seconds for the shock and awe to settle in every time she peers below her waist.

Photo: Courtesy of Kiehl’s Since 1851

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