Who’s The Boss? That Would Be Sienna Miller
Boss Fragrances just announced that it has signed British actress, fashion designer, and on-again, off-again It girl Sienna Miller to front the campaign for its new feminine fragrance Boss Orange. Thomas Burkhardt, global marketing director for Hugo Boss Fragrances, was quoted as saying that Miller “truly embodies the spirit of the brand” in an article published by Cosmetics Business this morning, which we can only take to mean that the scent is inspired by yacht-side, topless lounging in the company of married men. How…aspirational?