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Style File Blog

february 09, 2010

Social intelligence

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Industry News

Who’s The Boss? That Would Be Sienna Miller

February 24, 2009  11:31 am


Boss Fragrances just announced that it has signed British actress, fashion designer, and on-again, off-again It girl Sienna Miller to front the campaign for its new feminine fragrance Boss Orange. Thomas Burkhardt, global marketing director for Hugo Boss Fragrances, was quoted as saying that Miller “truly embodies the spirit of the brand” in an article published by Cosmetics Business this morning, which we can only take to mean that the scent is inspired by yacht-side, topless lounging in the company of married men. How…aspirational?

Photo: Brian Lindensmith / Patrick McMullan.com

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USER COMMENTS  (1)

  1. Congratulations are always in order for Sienna Miller, she was born to be a success, and is very special and blessed, I wish her all continued happiness….

    By charleyfarley on 10/12/09 at 4:02 pm

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