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July 14 2014

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Your New Favorite Foundation: From Prototype To Finished Product

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After two and a half years of trying to create a new kind of cream foundation with long-lasting, medium coverage that’s still buildable and hydrating (no more cakey makeup face, thanks), MAC Cosmetics is launching its new Well-Defined line this weekend. We first reported on the brand’s “life-changing” Studio Sculpt foundation last fall, when we encountered the company’s global makeup artists in battle mode—i.e., Spring 2009 fashion week—armed with prototypes of the complexion-enhancing formula, then in its third and final round of product testing. Boasting a luxurious, rich, creamy feel, the foundation possesses a host of antioxidants; broad-spectrum UV blockers to protect against photo-aging; and sodium hyaluronate, yeast extracts, and shea butter for the kind of moisture levels typically associated with a lotion. The final touch is a combination of soft-focus powders that optically diffuse imperfections and help provide a smoother finish. And there’s more good news: The same attention to detail and effective ingredients went into the line’s equally monumental concealer.

Photo: Courtesy of MAC Cosmetics

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  1. angelajoyd says:

    I am so excited for this foundation! I know it will be amazing, MAC products always perform.

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