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July 28 2014

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Diesel’s Brave New World

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Branded as “the essence of the Diesel man in a bottle,” the latest fragrance from the Italian denim company comes in a silver, crystallized, fist-pumping flacon that piqued our curiosity. Called Only the Brave to evoke the “courage, power, and positive energy” it takes to overcome adversity, the new coriander, labdanum, and amber scent is a tribute to the company’s founder, Renzo Rosso, whose own resolute hand, it turns out, served as inspiration for the container. Slated for a May release, it’s definitely one of the more innovative options out there as far as things you might consider buying for the man in your life (or your own personal fragrance collection)—especially since the scent is not as in-your-face as the packaging, and the bottle will cause you a bit of personal amusement every time you see it. Pounds all around.

Photo: Courtesy of Diesel

 

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