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subscribe to beauty blog via RSSFerragamo Parfums Goes Virtual
March 5, 2009 1:14 pm
We heard a small murmur about this a few weeks ago, but it didn’t really hit home until a video game-savvy guy friend of ours—whose connection to the beauty world begins and ends with this blog—alerted us to the situation from firsthand experience. Ferragamo Parfums has gone virtual, setting up billboards for two of its fragrances in Rockstar Games new Midnight Club Los Angeles. The racing game, set in various L.A. locales, features, among other things, a photo-realistic drive down Sunset Boulevard, with actual landmarks and roadside billboards—like the ones Ferragamo purchased for its Incanto Collection and F by Ferragamo fragrances. There’s also a simulation of the facade of the Ferragamo boutique on Rodeo Drive, so take pause while you’re trying to outrun the 5-0 and peek out the window of that souped-up Lamborghini Murciélago Roadster—or whatever European luxury car you choose for the pursuit.
tags: F by Ferragamo, Ferragamo Parfums, Fragrance, Incanto Collection, Rockstar Games
