From Blue Jeans To Base Notes
Lee Cooper, the legendary jeanswear company that opened its doors a century ago, announced this week that it will enter the beauty world with a signature scent slated to debut in 2010. You might know the brand best for the collaborative line it launched last spring with model/singer Lou Doillon, who is reportedly on a three-year contract with the denim retailer. She would seem to be a natural choice to front a prospective women’s fragrance campaign. With our fingers already crossed that Charlotte Gainsbourg will be the face of the upcoming Balenciaga fragrance, there’s a chance the spawn of Jane Birkin will be taking over the fragrance industry in the very near future. Celebutantes beware.